Aileen’s Grocery Store

Branding of local Asian grocery store

Aileens’ was one of our fun projects for a Philippines based store. We created Aileen, the owner, as a character. This was a very different look for this marketplace. Two colourways were used, one for the grocery and one for the internet cafe business. A bright and distinctive look made it stand out. Guerrilla marketing was used and stickers were pasted around locally and stencils made which were sprayed on pavements to promote the opening of the store. Smaller projects can be rewarding and successful and this fits that bill.